"Driving for Dollars": This term is used when you drive around and look for properties that are for sale, abandoned or otherwise distressed.Probate: Inherited property is not always welcome property to the new owner, who may want to get it off his or her hands.Tax records: Tax records allow you to figure out which properties are landlord owned you can either target absentee landlords or reach out to renters who may be interested in purchasing a home.Eviction: Public records provide you with a wealth of valuable list-building information eviction judgments get you in touch with frustrated landlords who may want to sell their homes.Here are a few methods to build a list using free options: A properly built list can help your business to grow and thrive. Both free and paid options are available for list building. With your audience and offers in-hand, it's time to build a direct mail list for your real estate business. These data areas will provide ways to narrow your audience. If you're reaching out to purchase properties, remember to focus on data points such as pre-foreclosure and foreclosed homes, the average value of the properties, specific types of properties, homeowners in bankruptcy and landlord-owned properties. If you want to reach home buyers, you should establish the average income necessary to afford your properties, whether the audience already owns a home or rents, and other data points that focus the audience as much as possible. ![]() For real estate audiences, you typically work within defined geographic areas. Once you define your services and products as clearly as possible, you should define the target demographic. When you segment your services, you increase your chances at a response, due to the relevancy to your target audience. If you have a variety of properties on the market, or services that apply to multiple demographics, you should segment each distinct offering. You don't market a small single family home to the same demographic interested in a commercial building. The first step in building a list is to identify which products or services you offer. ![]() So how do you build a direct mailing list for your real estate business? Before You Startīefore you can start building a direct marketing list, there are a couple questions you will want to consider. Direct mail produces a 13-to-1 ROI providing you with a cost-effective way of obtaining new business. One of the most important tools you can add to your real estate business marketing plan is a direct mail campaign.Īlthough direct mailing might receive negative comments, such as "How important is junk mail?" the CMO Council reports direct marketing was responsible for $2.05 trillion in sales. Real estate businesses thrive when they have a steady stream of leads to grow their business.
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